Dana Edelson/NBCYou clicked on their videos and made it happen. Ariana Grande, Miley Cyrus, One Direction and Beyonce are among the winners of the 2015 YouTube Music Awards.
Sia, Charli XCX, Taylor Swift, Ed Sheeran, Sam Smith, Katy Perry, Hozier, and Meghan Trainor are also among the 50 acts being recognized for their unique YouTube contributions.
The winners were chosen based on the biggest growth views, subscribers and engagement over the last six months. Together, these artists were watched over 47 billion times.
In honor of the musical acts that proved their YouTube worth, the video-sharing website will be doing something it’s never done before. A collection of exclusive new music videos from nine of the winning artists, including Ed Sheeran and Charli XCX, will be released on the YouTube Music Awards channel March 23. The videos will debut simultaneously at 10 a.m. PT.
YouTube has enlisted VICE to produce the videos and some A-List video auteurs to direct. You'll also have the chance to get in on the action: artists will take some lucky fans behind the scenes, and invite others to be a part of the videos.
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