I have no idea how I didn’t see this when “Skyfall 007” came out.
Coke Zero put a vending machine in a train station, with a video message on it telling people that they had 70 seconds to get to a certain train platform on the other side of the station.
They put obstacles at every turn…. like, for example, two guys going the wrong way on an escalator, and a guy who drops a bunch of oranges in their path. If they got there in time, the person would win free tickets to see “Skyfall 007” in theaters.